Maura Kang
© Maura Kang

METHOD:CRM


DIGITAL MEDIA

Method is a customer relationship management (CRM) platform designed to shorten the lead-to-cash cycle for small to medium-sized businesses. As a SaaS B2B company, SEO blog content was a major part of their lead generation strategy.


It was my role to create SEO ranked content, incorporating keywords to write blogs that would appear at the top of search engine results, as well as other digital content to support company goals.

— PROJECT

Marketing Videos


— ROLE

Research

Script Writing

Scheduling

Analytics Reporting

I wrote the scripts and appeared in some of Method's marketing videos that were uploaded to their YouTube, Wistia, and Vimeo channels.


These videos were intended to generate leads and could be repurposed for blogs and other online marketing materials.

In this guide, I talk about the best electrical contracting software for QuickBooks and compare several similar software options.

A tutorial on how to manage inventory assembly items, record production stages, and manage multiple inventory locations in QuickBooks.

— PROJECT

Social Media Posts


— ROLE

Copywriting

Scheduling

I was responsible for writing and scheduling Method's social media posts for Facebook, Twitter (X), LinkedIn, and YouTube following the established social media marketing calendar.


Posts were scheduled using Hootsuite and Sendible.

— PROJECT

Web Graphics


— ROLE

Design

Competitor Research

The content team needed an easily accessible web graphic comparing competitor features to Method. I undertook researching each of the main competitors to create this chart.


Following Method's brand guidelines, I designed the chart so that it could support company blogs and other website pages. The chart could be cut to display only certain competitors as needed.

— PROJECT

Content Writing


— ROLE

Copywriting

Keyword Integration

Topic Research

The goal of this role was to write engaging pieces that would draw in potential new customers for Method.


As the topics of these blogs would range from the field service industry to competitor software comparisons, each piece would need to be well-researched for that specific target audience.


All blogs are published in WordPress.

3PL meaning in logistics: Everything you need to know


In this blog, we’ll answer what is 3PL meaning in logistics and dive into how a 3PL system works.


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How to choose the best CRM for your service business


In this article, you’ll look at different CRM for service business companies to help you choose the right software.


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QuickBooks Enterprise vs. Pro: 2024 comparison guide


In this guide, we'll compare QuickBooks Enterprise vs. Pro features to help you determine which one is a better fit.


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How to pay vendors in QuickBooks Online


Learn how to pay vendors in QuickBooks Online. This guide shows you how to handle payments and the different options.


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Is there construction scheduling software for Excel? How to use it


Curious how construction scheduling software in Excel can improve your processes? Find out and simplify your operations.


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The ultimate QuickBooks chart of accounts template Excel


Download a free QuickBooks chart of accounts template Excel and learn everything you need to handle your finances effectively.


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Top 5 best CRM apps and why your small business needs it


As your customer base grows, take advantage of every sales opportunity with a CRM app for unforgettable customer service.


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Top best sales reporting software 2024


When it comes to evaluating sales metrics, there’s no better way to do it than with sales reporting software integrations.


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